2010

After years of working from our home, fulfilling orders from the kitchen table, we moved our operation to our first warehouse. We were always seeking out the latest innovations in the piercing world to bring our valued customers, high-quality selections at affordable prices. Now we had more room to do so. This is when we introduced the concept of luxury piercing jewelry to the online world of body piercings. At a time when fashionable body jewelry was big, bulky, and made of steel with rhinestones, this new space gave us the opportunity to acquire all of the right equipment and machines, and our own team of jewelers that had been handcrafting fine jewelry from solid gold for generations. With the extra warehouse space, we began our mission to bring high-quality American-made gold body jewelry to the United States. At that point in history, luxurious gold body jewelry (flat backs, captives, barbells, and navel rings) were basically non-existent.